Twitter is exploring potential ways to further monetise its platform — including considering introducing a paid subscription model — the firm indicated today. CEO Jack Dorsey reportedly revealed the plans during a conference call with analysts to discuss the firm’s relatively disappointing second quarter earning results. Twitter’s advertising revenue has fallen by 23 per cent from the same period last year — down to $562 million — as advertisers cut back on spending amid COVID-19. However, the firm’s stock surged earlier this year when rumours of a subscription platform, ‘Gryphon’, first surfaced online — indicating investor interest. It is not known what parts of the platform would potentially become subscriber-only, but Mr Dorsey indicated that this may be revealed in the coming months. Also unclear at present is how much a Twitter subscription might end up costing. Twitter is exploring potential ways to further monetise its platform — including considering introducing a subscription model — the firm indicated today According to CNN Business, Mr Dorsey has said that ‘you will likely see some tests this year’ of new revenue-generating approaches on the Twitter platform. However the social media firm was only in the ‘very, very early phases of exploring’ such measures,… Read full this story
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